VIRTUAL WORKSHOP
NONPROFIT VIDEO STRATEGY IN 2026
Making next year the year you own your story
FRIDAY, DECEMBER 12, 2025 | 11 AM to NOON EST
Presented by Pearl Impact Media
Video is vital for nonprofits. Here's how to get the most of it.
There's no doubt: 2025, for many nonprofits, was a chaotic, difficult, year.
It also showed why, more than ever, nonprofits need to own their story. At a time when federal funds are shrinking, philanthropic donations are stagnant, and all of us are inundated with headlines, we must use what tools we have to stand out.
The most powerful tool? Video.
If you've been hesitant to embrace video in the past, let this FREE virtual workshop be your chance to dive in. I'll go through the current landscape for nonprofits and video, the foundations of visual storytelling, a discussion of ethics and authenticity, and a guide on deciding whether to DIY or hire an outside videographer.
Let's get started.
WHO SHOULD ATTEND? Executive directors, development directors, or whoever oversees marketing
WHAT SHOULD YOU EXPECT? The webinar will consist of a presentation, plenty of Q&A, and opportunities to learn from other organizations on the same journey.
MATT PEARL
Founder
Pearl Impact Media
As a broadcast journalist for 20+ years - first locally, then nationally - I traveled the country to cover issues that too often didn't receive proper coverage. I spotlighted solutions and the people and organizations behind them.
Now I work with organizations directly, helping them raise awareness and funds through meaningful, memorable video storytelling.
In my career I was honored with dozens of awards, including 40 regional Emmys and 16 Edward R. Murrow awards. I have spoken at journalism and storytelling workshops from Atlanta to Alaska. I'm even an author, writing two editions of The Solo Video Journalist, published by Routledge and Focal Press.
I'm excited to lead this workshop and help your organization achieve its goals.
TESTIMONIALS
"The session was not only informative but gave us actionable steps to elevate our storytelling. Matt’s expertise in visual media and storytelling really shone through. It helped us think critically about the story we want to tell and whether the visual media we're using truly aligns with our message and mission."
Nisa Floyd, Young Nonprofit Professionals Network
"This workshop was perfectly catered to content creators in the nonprofit space. Matt took the time to break down the 'why' of the content and how it can impact various audiences. He provided compelling examples and templates to making creative content."
Tatiania Perry, Atlanta Habitat for Humanity
"Matt Pearl is a distinguished media professional, and his expertise and skill were evident in his workshop. It speaks volumes when attendees (including myself) did not want to leave the workshop because of the wealth of value and conversation that was taking place. I highly recommend connecting with Matt Pearl!"
Antonio Santoro, Public Relations Professional
Register Here