Build a nonprofit video culture that lasts.
Welcome to Story to Strategy, a live, eight-week program for nonprofit leaders who want to use video to its fullest ... without burning out their team.
If your nonprofit struggles with:
Fundraising at a time when money is tight wherever you look
Telling your story effectively, consistently, and faithfully
Actually making connections that compel people to donate
We'll give you the tools.
By the end of this course, you’ll have a fully built video fundraising plan ready to launch, plus a step-by-step roadmap to grow donations and engage supporters – with expert mentorship throughout.
I'm Matt.
I'll guide you the whole way.
As a TV journalist for 20 years, I built a career telling award-winning stories of solutions - and gave storytelling workshops at some of the industry's biggest conferences.
Now I work directly with nonprofits to tell THEIR stories in ways only video can do.
I've done this work at the highest level. In this course, I'll be your live trainer and accountability coach. Let's get started.
Recipient of 40 Southeast Emmy Awards and 16 Edward R. Murrow Awards
Trainer for Nonprofit Learning Lab, Nonprofit Storytelling Conference, and more
Is this for you? Let's find out.
If you've struggled to use video consistently ...
If you have a small staff and an even smaller online presence ...
If you want to master video but don't know where to start ...
You're an ideal fit.
This ISN'T another needless time commitment. It's eight weeks, one hour per week, that will set you up for years.
This ISN'T money poorly spent. Some nonprofits spend $20,000 a year on social media strategists. For a sliver of the price, you'll receive the know-how to DIY efficiently and effectively.
This IS a difference-maker. Video moves the needle. When done right, it doesn't just tell people what you do. It shows them. You'll learn how to share what you love about your work with those who rarely get to see it.
Welcome to the course.
STRUCTURE: Eight weeks, back-to-back
DATES: MON 2/9 to MON 3/30, 11 AM to NOON ET
CAPACITY: maximum 30 participants
ALL CLASSES STREAMED LIVE
Our goal isn't a one-way lecture. It's a series of classes devoted equally to teaching strategy and building a cohort. You'll develop a project - maybe a fundraising campaign or social media launch - built around video. And you'll do so alongside fellow nonprofit leaders, all growing together.
WHAT YOU'LL LEARN:
- The current video landscape - and how it relates to your nonprofit
- A foundational understanding of visual storytelling
- Tools and techniques that make DIY video simple and effective
- The guideposts to build a fundraising strategy around compelling video
- Guidelines to ensure you operate with authenticity and ethics
PRICE: $997
- Includes three free 1:1 coaching sessions during the course (a $500 value)
- Enables discounted coaching sessions after the course
Let's get started.
Click the button below to fill out a short application. It's not a commitment to enroll or pay. It helps ensure the course is a good fit for you and the cohort.
